I design
I design
I design
that people love to use
that people love to use
that people love to use
from first strategy
from first strategy
from first strategy
to final pixel
to final pixel
to final pixel
Product Design Lead
UX Strategy & Data-Driven Design
Based in Dubai
Product Design Lead
Based in Dubai
Product Design Lead
Based in Dubai
13+ years designing products at the intersection of design, strategy, AI, and human experience
I partner with established companies that want a design leader who bridges product design strategy, AI thinking, and execution — and with founders building intelligent products who need more than a designer; they need someone who can think in systems and ship what matters
Featured Works©
Featured Works©
Featured Works©
UX Strategy
Data-Driven Design
Product Design
Product
UX Strategy
Data-Driven Design
Product Design
Product
UX Strategy
Data-Driven Design
Product Design
Product
Without design leadership, products lose focus — the experience fragments and teams ship without a clear direction
Without design leadership, products lose focus — the experience fragments and teams ship without a clear direction
I bring clarity. A cohesive product direction, an experience users actually want to come back to, and the design maturity to sustain it as you scale
I bring clarity. A cohesive product direction, an experience users actually want to come back to, and the design maturity to sustain it as you scale
Product Design Lead
UX Strategy & Data-Driven Design
Based in Dubai
Product Design Lead
Based in Dubai
Product Design Lead
Based in Dubai
Capabilities
(6)
01
Design Leadership
Leading with clarity — aligning stakeholders, shaping roadmaps, and guiding execution from strategy to launch without losing momentum.
02
Product Strategy
Defining what to build and why — through research, product thinking, and strategic direction that aligns teams around a clear vision.
03
Product Discovery & Research
Clarifying what matters — turning ambiguity into insight through audits, research, and validation so priorities are sharper and decisions are grounded.
04
UX/UI Design
Shaping how the product works, looks, and feels — from user flows and information architecture to high-fidelity interfaces and polished visual details.
05
Design Systems
Building the foundation that scales — reusable components, guidelines, and standards that keep the product consistent as it grows.
06
AI-Enhanced Design
Leveraging AI across the design process — from research synthesis and data analysis to rapid prototyping and designing intelligent product experiences.
Design Leadership
Leading with clarity — aligning stakeholders, shaping roadmaps, and guiding execution from strategy to launch without losing momentum.
Product Strategy
Defining what to build and why — through research, product thinking, and strategic direction that aligns teams around a clear vision.
Product Discovery & Research
Clarifying what matters — turning ambiguity into insight through audits, research, and validation so priorities are sharper and decisions are grounded.
UX/UI Design
Shaping how the product works, looks, and feels — from user flows and information architecture to high-fidelity interfaces and polished visual details.
Design Systems
Building the foundation that scales — reusable components, guidelines, and standards that keep the product consistent as it grows.
AI-Enhanced Design
Leveraging AI across the design process — from research synthesis and data analysis to rapid prototyping and designing intelligent product experiences.
Design Leadership
Leading with clarity — aligning stakeholders, shaping roadmaps, and guiding execution from strategy to launch without losing momentum.
Product Strategy
Defining what to build and why — through research, product thinking, and strategic direction that aligns teams around a clear vision.
Product Discovery & Research
Clarifying what matters — turning ambiguity into insight through audits, research, and validation so priorities are sharper and decisions are grounded.
UX/UI Design
Shaping how the product works, looks, and feels — from user flows and information architecture to high-fidelity interfaces and polished visual details.
Design Systems
Building the foundation that scales — reusable components, guidelines, and standards that keep the product consistent as it grows.
AI-Enhanced Design
Leveraging AI across the design process — from research synthesis and data analysis to rapid prototyping and designing intelligent product experiences.